A Complete Guide to OTT and Free Streaming Evolution

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Unlike traditional cable TV, users can choose what they want to watch at any time.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to Free streaming free streaming platforms.

Advertising-based services provide content at no charge.

It is appealing to people sensitive to expenses.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.

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